قياس الكفاءة التسويقية لمحصول التفاح المروي (صنفي غولدن و ستاركن)‎ في منطقة سرغايا (محافظة ريف دمشق)‎

الملخص EN

The research aimed to measure the marketing efficiency of irrigated crop apples (Golden and Stark in) in Serghaya, Province of Damascus rural.

Data were collected through a subjective questionnaire is tributed on 40 farmers cultivating irrigated apple trees and selected randomly to represent well a total of 675 farmers available in the studied area.

Results of the analysis showed that the average cost of producing a kilogram of apple reached 31.7 and 29.4 SP for Stark in and Golden, respectively, a marketing cost amounted to an average of 10.73 and 9.03 SP / kg of Stark in and Golden respectively, and efficient marketing indices was 74.72% and 32.63% for Stark in and 76.5%, 34.92% for Golden.

It was recommended to expand the cultivation Golden cultivar due to its high and efficient, and suggested to focus on a detailed study of each item of the marketing costs of the apple crop items, and the necessity of determination the net marketing margin per customer intermediaries in the marketing process.