أثر أبعاد التسويق الفيروسي على القرار الشرائي للمستهلك الجزائري بمدينة الشلف : دراسة حالة شركة أوريدو للإتصالات

الملخص EN

This study aims to determine the effect of viral marketing on the Algerian Consumers' purchasing decision of Ooredoo services, through a survey study on a convenient sample of 390 respondent.

The main Findings of this study are: * There are no statistical significant differences in the Algerian consumers' purchasing decision due to their demographics.

* There is a significant intact of the viral marketing dimensions on the Algerian consumers' purchasing decision * Buzz Marketing is the most effective dimension of the viral marketing dimensions in effecting the Algerian consumers' purchasing decision in Chief city - Algeria..