أثر أنظمة المعلومات الحديثة في تعزيز الميزة التنافسية

الملخص EN

The objective of this study is to highlight the importance of the marketing information system in enhancing the competitive advantage case study of Lindgaz company-Annaba-, as the strength that enables the organization to take a position in the market and to confront competitors.

Therefore, we relied on the descriptive approach, we didi an interview with Marketing manager , about the questionnaire was distributed to 62 employees.

The results of the questionnaire were analyzed according to the SPSS program.

The study concluded that the company has an effective marketing information system in terms of components and outputs.

Marketing in the Timely use and appropriate use in marketing decisions and control of marketing activity, which has made the company a place in the sector in which it is active, not to mention its large market share in addition to consolidating its competitive advantage of producing a product of high quality and competitive prices in addition to services and good receive and follow up clients