دور مواقع التواصل الاجتماعي في التسويق السياحي : دراسة ميدانية

الملخص EN

The appearance of communication technologies made easy to access to everyone, the world today is as a small village; with the appearance of social media, this communication has become largely interactive and the social media's role is not limited only in communication but as a marketing tool for many companies, because of the impact of social media websites to change.

This marketing tool increased because of the possibility to communicate anywhere, anytime, with smart phones and applications which make individuals get all news everywhere.

Therefore, this study tries to identify the effects that result from the use of social media as a tool in tourism marketing, through a field study via social media websites of Algerian tourism.