دراسة أثر التسويق الريادي كاتجاه حديث على أداء عينة من وكالات السياحة و الأسفار الجزائرية

الملخص EN

This study aims to highlight the impact of the use of new marketing ideas that depend on a lot of countries around the world to development of tourism services promoted by many travel agencies, travel and discover the extent of their application in Algeria, through measuring the impact of entrepreneurship as a new way of marketing on the performance of a sample of Algerian travel and tourism agencies and based on questionnaire data, which reflects the opinions of 39 agency, and SPSS has processing that data using" F20", and by the use of statistical analysis tools we have reached that the agencies under consideration seeks to the application of entrepreneurship in the services, pricing method, distribution methods and means of innovative promotion which positively affect its performance, pioneering marketing has become a necessity resulting from severe competition among nations and companies which become aware that either innovation or extinction, through variation in ideas to make the necessary impact.