فعالية التخطيط الإعلاني في تحسين صورة العلامة التجارية : دراسة استقصائية لعينة من مستهلكي مدينة الأغواط لمنتجات مشتقات اللحوم بمؤسسة بلاط

الملخص EN

This study aims to expose assay of BELLAT corporation in the field of advertising planning to ameliorate the Marque image, where we study the effect of advertising sincerity, confidence in quality, safety of packing, and the confidence in guarantee, witch is represent the advertising planning elements to ameliorate the Marque image of BELLAT product, by showing customers opinions about intoxicate case, and the proceeding that the corporation adopt it.

We summarize that the corporation advertising strategy succeed to ameliorate their Marque image, where the customers accept the slogan and the message of BELLAT corporation and they hope that this corporation gives them more guaranties in future to safe their health.