الاتصال الخارجي في المؤسسات الجزائرية : دراسة حالة وزارة التجارة

الملخص EN

The present study is descriptive of the external communication in the ministry of trade, in order to identify the most important types, functions and communication strategies of the ministry.

we found through the follow-up field imposed by our study that the ministry of trade is very interested by this communication type, it is also noted that the external audience of the ministry is very broad but does not have the same interest by its strategies.

we also found that most of the ministry's communications strategies are mainly related to specific events and projects, and does not exist a clear general long term strategy.