تسويق خدمات المكتبات عبر مواقع التواصل الاجتماعي : دراسة تحليلية لواقع الاستخدام في المكتبات العامة بدولة الإمارات العربية المتحدة

الملخص EN

The study seeks to explore the most widely famous Social Media Sites (SMSs) used in marketing of libraries’ services and resources of public libraries in United Arab Emirates.

The study tackles the concept of Social Media Sites (SMSs), its important characteristics and advantages, and how they can be utilized in marketing of libraries’ services and resources.

Within that, the two researchers adopted descriptive method in their study.

The study also used the method of search field to study and analyse the aspects of benefits and show the services and activites that can be marketed through Social Media Sites (SMSs) in public libraries in UAE.

The study’s results have indicated the positiveness of using social media sites in marketing libraries’ services and collections since such sites are widely and commonly used in the different public libraries in UAE.

At the forefront of these sites is Facebook, followed by Twitter, YouTube, LinkedIn and Instagram, respectively.

The current study has shown that the most important services and activities that can can be marketed and promoted through social media sites are the following: The publishing of updates and current events in the library, providing quick answers to the users’ inquiries, as well as sharing and participating in the video conferences and workshops that are organized in the library.

Furthermore, the participants in the study have agreed on the fact that marketing library services through social media sites is more effective than using traditional methods due to the many features and potentials that the former has.

The study comes out with a number of recommendations to market library services and resources via social media sites.