أثر اتجاهات المستهلكين الجزائريين نحو المنتجات المقلدة على اتخاذ قرار الشراء : دراسة ميدانية لعينة من مستهلكي مستحضرات التجميل

الملخص EN

This study aims at lighting one aspect of the Algerian consumer behavior, namely, its trends towards imitation cosmetics and its impact on its purchasing decision.

The study was based on two main types of data, which are: secondary data through bibiotical research, and preliminary data that was collected through a questionnaire distributed and collected from a simple random sample of a cluster consisting of 200 women from the state of Bouira in Algeria, We received back 162 questionnaires suitable for analysis, and the percentage of responses was 81% of the total distributed questionnaires.

Personal interview was used to gather information, and the statistical program "SPSS" was used in information processing.

through an analysis which was gathered using appropriate statistical tools, a significant number of results were obtained.

The most important factors that lead the Algerian consumer to buy counterfeit products, despite their ability to distinguish them from the original products, are often the low purchasing power of And the high prices of original products on the other hand, as well as being accessible and available everywhere, as well as the lack of awareness of the consumer of the danger and the damage caused by it.

Therefore, awareness remains necessary, whether by the State as the Market Controller or by the consumer, which is formed in the form of associations to defend its interests and living conditions, or by the economic agents in the interest of marketing their products.