الإعلام الرقمي و انعكاساته على محتوى الرسالة الإعلامية

الملخص EN

The study targeted to pinpoint the relationship between digital media and content of media message, and to recognize digital media reflections on the content of media message.

The statement of research lay in identifying the reflections of digital media on media message.

Following identification of statement, a number of questions were asked; some of the most important ones were: what are the bases of exchanging civilizations and challenges hinder them? What are reflections of digital media on exchanging civilizations? For the purpose of this study, descriptive-analytical method has been utilized to take a sample of experts of digital media.

Including (90) persons, study's sample consisted of experts and specialists in media in Sudan and Aljazeera News Network.

The study reached a number of results; some of the most important ones were: digital media has reflections on the content of media message.

News message was one of the most crucial messages selected by digital media, followed by researches and studies in rank, while establishing private relationships was selected by study sample in lower rank.

Some of the most important recommendations were: users of social websites should promote moral aspect particularly when addressing someone who has different religious, ethnic and sectarian background, and understanding that diversity is ultimate reality, as well as should focus on identifying his/her notion, instead of refuting others' notions.