الخطاب الإعلامي و دوره في تسويق المصطلحات السياسية : دراسة وصفية تحليلية على عينة من القنوات العربية (قناتي الجزيرة و سكاي نيوز)‎ في الفترة من 2016-2018 م

الملخص EN

This study aimed at investigating the role of media discovers in marketing the political terminologies it is a descriptive study conducted on Aljazeera channel and SKY news.

The importance of the study his on the extent at which the role that media plays in conveying media message for each term has its effects and dimension which should be considered.

The sample collected form experts and specialists on media field (editors, directors, programmers, est.....).

The questioner was distributed to (21) responders and the researcher used the expert’s form as basic reference.

The study concluded that keeping up with the media discourse of the Arab channels of the media honor code came at a moderate rate, which charter indicates the weakness of the Arab channels' commitment in their media discourse.

The sample agreed that the channels of SKY News and Aljazeera are operating with a weak Arab media honor code, which indicates that the two channels are not committed to that document.

The study also stressed a number of recommendations, the most important of which is the necessity of channeling channels to convey the events through its media discourse.

The research also stressed the importance and necessity of complying with the provisions of the Charter of Media Honor The most important recommendation of the study ware should be unbiased where transmit the events through its media discovers in addition too