التسويق الأخلاقي كتوجه حديث في النشاط التسويقي للمؤسسة

الملخص EN

The ethical marketing is one of the modern trends in the field of marketing activity of the organization.

This trend was necessary as a result of unethical marketing practices for some films that market products in ways that deceive, cheat, or market products harmful to the consumer and its environment.

Ethical marketing appears in many sides most importantly in the elements of marketing mix, where the firm follows the ethical controls when preparing for the combination of marketing Talking about the ethical orientation of marketing leads us to talk about social responsibility, one of the most recent trends in all fields of business ethics including the marketing activity.

Moreover, the focus of marketing activity is on producing products that meet the consumers needs and do not harm them and the environment in which they live.