دور التسويق الاجتماعي في تحسين جودة الخدمات الصحية في المؤسسات الاستشفائية العمومية : دراسة عينة من متلقي الخدمة الصحية بمستشفى الأخوات باج بالشلف

الملخص EN

The present study aims to shed light on the role of social marketing to improving health services in public hospitals in Algeria.

Accordingly, and in order to achieve this purpose, this study conducted a field work on the Recipient of Health Service at " EPH SISTERS BEDJ", based on descriptive analysis method, using a questionnaire, This questionnaire has been developed to measure the s tudy variables.

Which was distributed to a sample of 87persons.

and through a number of statistical analysis methods of the collected data the current study concluded that there is a statistically significant impact between social marketing and improving the health services.