دور آليات تغيير و تعزيز السلوك للتسويق الاجتماعي و علاقتها بدوافع الاستهلاك المسؤول اجتماعيا

الملخص EN

This article gives the relationship between a behavior change model of the social marketing ; that is full of literature and their in flence in the promotion of the Various drivers of socially responsible consumption ; (case study of Safa group of detergents products) ; Taking into account the various dimensions of socially responsible consumption ; According to the importance attributed by marketers in the society' under study ; In which he showed that his mechanisms can valuate many of these motives affecting the dimensions of responsible behavior.