قياس مستوى تبني المؤسسات الاقتصادية الجزائرية لمنهجية التدقيق التسويقي على منتجاتها : دراسة ميدانية

الملخص EN

The aim of this research was to identify the level of adoption of the economic institutions for marketing auditing on their products.

in order to achieve this, 49 samples were taken.

after testing the hypotheses, general of the sample towards the embodiment of the rules of auditing on the production, pricing, distribution and promotion activities.

the research recommended that institutions should develop and activate the procedures related to marketing auditing and work to strengthen them.