الألوان ما بين المضمون الفكري التعبيري و الدلالات و القيم في تصميم الشعارات

الملخص EN

This study aims at defining the color meaninfs associated whith culture, heritage and environment of logo design as well as clarifying the influence of the value and color meaning at accentuating the expressional content in designing logos and elevating the art appreciation, the researcher depended on field visits, interviews, and references in collecting the data and the followed the analytical descriptive approach where random logos by some logo and brand designers were chosenand thrie artistry aspects analyzed.

the paper showed significant results which proved that the color as an artistic aspect has intellectual and expressional connotation related the values, culture, and customs, it also enhances the shape value and is a basic aspect in the appreciation of art and intellectual understanding.