توظيف أبعاد التسويق الريادي لتعزيز سلوكيات مواطنة الزبون : دراسة استطلاعية لآراء عينة من زبائن مصرف النهرين في محافظة النجف الأشرف

الملخص EN

This paper investigates Entrepreneurial marketing through its dimensione (Innovation orientation, focus on opportunities, customer density, leveraging resources and creating value for the customer), as well as Customer Citizenship behavior as a responsive variable through its dimensions (help behavior, feedback and customer recommendation) it has been applied in Al- Nahrain of Islamic bank in the Province of Najaf,The paper’s population is (308) customers who deal with the bank and have experience and knowledge of the services it provides، A total of (183) questionnaire forms were distributed and (178) forms were retrieved )٤ ( invalid forms were excluded To remain (174) a questionnaire actually used by statistical analysis