معايير التصميم الفني لحملات الإعلانية التجارية في الاردن

الملخص EN

The research aims to find the technical design criteria for commercial advertising campaigns as a main variable, through the use of the best method for principles of the technical design and its elements to contribute in influencing and achieving the desired effect in raising the level of commercial advertising and enhancing the participation of the consumer in the commercial process, technically, culturally and economically.

the researcher resorted to samples intended and subjected to the description and analysis and art criticism.

the basics of addressing the problems inherent in commercial advertising campaigns have been found when using design elements, principles and rules in particular.

the study reached many useful results in the practical aspect, which has been sign with a slight weakness in the distribution of elements of design and its rules, in some commercials, in addition to the lack of creativity, symbolism and modernity in the idea of advertising, especially in the Jordanian commercial advertising campaigns designs, in order to be attractive and a sign of consumer attention.