استخدام الإنترنت كوسيلة ترويجية من قبل المؤسسات الجزائرية : دراسة ميدانية لعينة من المؤسسات الجزائرية بولايتي سكيكدة و عنابة

الملخص EN

This study aims at identify the role of the Internet as a promotional tool in a sample of Algerian institutions, by knowing the degree to which these institutions adopt the Internet as a promotional tool and the challenges facing these institutions when using the Internet in promotion.

In order to achieve the objectives of the study, a questionnaire was developed and distributed to the sample of the study.

140 samples were distributed, 81 of which were valid for the analysis of 77 samples.

After sorting and sorting them into the statistical analysis program SPSS V21, a number of results were obtained.

The studied institutions do not rely on the Internet as a promotional tool, and the studied institutions face difficulties in restricting the use of the Internet in promotion, the most important of which is the shortage of qualified and efficient human resources, the low customer awareness of the importance of the Internet in conducting transactions and the lack of customer confidence in confidentiality and safety.