أثر الإبداع على الأداء التنظيمي : دراسة حالة مجموعة فنادق بولاية "جيجل"-الجزائر

الملخص EN

The aim of this study is to test the impact of innovation on organizational performance.

The researchers selected three dimensions for innovation These dimensions are product innovation, marketing innovation, and organizational innovation.

The questionnaire thas been used as a tool to collect database for the study's variables, it was distributed on a convenience sample consisting of 90 employees in hotels.

The researchers used die Statistical Package for the Social Sciences SPSS to analyze and test the study hypothesis.

This study found that innovation has a positive impact on organizational performance.

It is the effect of marketing innovation According to the study's results, the researchers have suggested many recommendations to the hotels.