أثر القيادة الاستراتيجية في تميز الأداء التسويقي في المستشفيات الخاصة الأردنية

الملخص EN

The objective of this study is to determine the impact of strategic leadership practices on excellence in marketing performance in Jordanian private hospitals.

The research community included all Jordanian private hospitals licensed by the Jordanian Ministry of Health (60) distributed in three regions (North, Central and South).

The sample of the study consisted of all employees in the upper, middle, medical and administrative departments, the heads of the medical and administrative departments, supervisors of the medical and administrative activities and activities, and the number of (261) respondents working in the hospitals covered.

The study concluded that there is a statistical impact on strategic leadership practices (vision building, strategic focus, innovation, strategic execution, and strategic follow-up) in distinguishing between marketing performance in private Jordanian hospitals.

Pay attention to excellence and achieve high levels of marketing performance and reputation.