دور العلاقات العامة في تطوير أداء الخدمات السياحية الإلكترونية : دراسة ميدانية للديوان الوطني للسياحة

الملخص EN

The purpose of this study is to understand the frameworks and basic characteristics used by the public relations officer in the provision of the tourism service by adopting information and communication technologies, as an important indicator of the effectiveness of the national office.

of tourism.

For this, we distributed a questionnaire on 106 individuals of the said company.

Among the main results of this study, the need for the use of sophisticated electronic information and communication means by the public relations officer such as websites, social networks and social networks, and the Intranet.

which could contribute to the development of services in the field of tourism