دلالات الرمز في بنية التصميم الكرافيكي المعاصر

الملخص EN

The brand is a communication tool that is very important for delivering the message to different segments of society.

Companies use it to distinguish its products.

This brand embodies the reputation of the project or the company and its place to establish it in the minds of consumers.

It is an eloquent visual language and a challenge to the skills of the designer by showing Shapes and symbols that convey the design vocabulary to a new composition that symbolizes a content far from the origin from which it is created, which gives formative, color or both meanings.

Therefore, the current research will contribute to the study of the structure of symbols and their implications in the design of mathematical signs, The problem of research according to the following question: What are the symbols of symbols in the design of sports tags? The research aims to identify the structure of the symbol and its implications in the design of those signs.

The research included five chapters dealing with the first problem of research and its importance and its purpose and limits and the definition of some of its terms.

The second one included the theoretical framework, which consists of two sections, the first concerned with the brand and its sections and variations, The symbol and its spelling status also included the symbol and the sign, indicating the difference between them.

The difference between the symbol and the sign.

The researcher also dealt with the organization of the symbols, both explicit and explicit, as well as the mechanisms of using the code in the design and its implications in the design forms.

The third chapter deals with the research procedures which included the research methodology, which was characterized by analytical descriptive method, and the research society represented by mathematical tags.

The sample of the research was chosen in the nonprobabilistic random sample method.

Five samples were selected from the total research community.

According to the current research requirements.

The fourth chapter has been analyzed samples and the fifth chapter included the results of the research and the most important: 1.

Symbolic and expressive color indications were achieved in all samples studied.

2.

the correlation between the elements is clearly through the relationship of the part to the part, as in the sample (4).

The most important conclusions were: 1.

The scientific dimension contributes to enhancing the visual and communicative aspect and its reference to the formal structure and the color opening.

2.

The structural simplicity of the composition enhances the expressive and communication power and thus the direct reception.

The most important recommendations were: 1.

Emphasizing the symbols' symbols and their use in the design of mathematical marks as they represent the core of the design achievement.

2.

Adopting the technique of formal and color reduction in the design of sports brands in order to convey the meaning directly and keep it in the recipient's memory for a longer time.

The most important proposals were: 1.

Conducting a specialized study of the symbolic diversity in the design drawings achieved in the design of sports marks.

2.

Conducting a specialized study on color symbolism and its role in achieving the attraction in the design of the sports mark.