بلاغة الصورة الإشهارية في فنون ما بعد الحداثة

الملخص EN

In the postmodern arts, the following research (the eloquence of the publicity image in postmodern art) deals with the study and investigation of the effectiveness of the eloquence of the visual image as a mediator in artistic and aesthetic discourse.

It follows its movements in postmodern art as a communicative missionary whose institutions cling to the architecture of the monetary system And the interpretation of the productions of postmodern arts through the formality of the formality of the verbal and imperialism in the modern consumer society.

The research included four chapters.

The first chapter includes the research problem, which includes the research problem, which focuses on investigating the eloquence of the publicity image in the postmodern arts, the importance of research and the need for it, As well as defining and defining search terms.

The second chapter (the theoretical framework and the previous studies) included the theoretical framework two topics: the first topic: publicity communication (rhetorical approach).

The second topic: Postmodern art (image dominance).

The most important indicators produced by the theoretical framework were reviewed, and the second chapter included the presentation of previous studies.

The third chapter (research procedures), which included the research community and the sample of (5) technical texts and the method of analysis of the research sample and analysis of the sample of the research sample.

The fourth chapter (the results of the research, conclusions, recommendations and proposals), and the most prominent findings of the research: 1.

The postmodern arts sought to re-evaluate the artistic discourse and its aesthetic appeal and crystallize it through the eloquence of the publicity image - in terms of its appropriation and integration with consumerism and the expansion of globalization - conceptually and structurally 2.

The eloquence of the publicity image in the post-modern text was manifested by its manifestation according to the Bennini and Bennini interpositions, the fact that the discourse of the news was a demological system and a composite mark.

3.

Postmodernist texts contributed to the participation of the famous in receiving the publicity image and its statements, because it is a goal and purpose intended to be drawn and recycled in the context of the era and its patterns, and the meaning of the meaning of the implication in his perceptions and perceptions.

The research concluded with a number of conclusions, including: 1- Postmodern art has been stripped of the rhetorical data and its communicative manifestation to announce the inevitability of the media and depicted the structure of culture and its deliberative processes.

2- The act of marriage is separated by the eloquence of the image and the efficacy of its stylistic treatments and the sensations of its masculinity to form candidatures and ceremonial incarnations that are mixed with contemporary visions of contemporary opinion.

The search ended with sources and shapes