دور المعرفة السوقية في تحقيق الحصة السوقية : دراسة ميذانية في شركات الهاتف النقال العاملة في محافظة عدن

الملخص EN

Market knowledge enables business organizations to know market forces such as customers and competitors, which helps them to serve their markets well and to reach the target market share.

This study aims to know the role of market knowledge in achieving market share in mobile operators operating in Aden Governorate.

A sample of (24) managers was selected from these companies.

To achieve the objectives of the study, the variables of the study and their hypotheses were described using a set of appropriate statistical methods such as arithmetic mean, standard deviation, simple regression analysis and mono-variance analysis.

The study reached a series of results, the most prominent of which is the existence of a statistically significant effect for each dimension of market knowledge in achieving market share, as well as a statistically significant effect of the dimensions of market knowledge combined in achieving market share.

Key Words: the Market knowledge , the Market share.