الصورة الذهنية للمقصد السياحي غرداية المبنية بالإعلان المتكامل من وجهة نظر عينة من السياح

الملخص EN

The study looking for enriching the theoretical background of the brand’s perceived image and its importance to the customers’ behaviour, and in the added value of integrated marketing advertising as well, from many sides; such as interactivity, response rate.

Moreover, the study illustrates the relationship and influence between the integrated marketing advertising and the destination perceived image, that from the viewpoint of Ghardaia’stourists' destination.

The Questionnaire was distributed to a sample of 397 tourists.

Hence, the study found that there is a strong relationship correlation between the two variables and there are effective integrated marketing advertising to the tourists' mental image, from three dimensions (cognitive, emotional and behavioural); this leads them to repeat visiting Ghardaia destination and recommending their friends too