المزيج التسويقي الصناعي الدولي بين الاستجابة لمتطلبات السوق و العوائق الكامنة : دراسة لواقع مجموعة من المؤسسات الصناعية الجزائرية

الملخص EN

Industrial marketing is marketing that is done by companies that make products for other companies, sort of B to B.

Or more generally, it is the marketing of products or services that another company has bought with the intention of creating other products or services to resell them as well.

The product is itself more complex so it will change the mix marketing.

In this study on international industrial marketing, we find the definition of industrial marketing, industrial marketing mix, international industrial marketing, but also solutions and suggestions for successful international industrial marketing in Algerian companies