التسويق في ظل مواقع الشبكات الاجتماعية : التسويق عبر الفايسبوك أنموذجا

الملخص EN

The great technological advances and the fast spread of Internet use mainly affected the marketing practices.

Since the institutions are seeking to growth and persistence in light of the digital age.

Marketing agents seek out the necessary adjustments to marketing strategies to achieve compatibility with these new environmental changes.

In which, the Internet provides an important role in the launch of marketing and communication as a means to contribute to the recovery and the growing possibility of practicing marketing ; due to its low cost compared to other advertising means.

In addition, it also opened areas of business transactions across continents without the need to move and open new markets for the promotion and marketing.

What requires the need for marketing institutions to keep pace with these circumstances developments and advantages without change in assets to show e-marketing set-up.

The latter had allowed social networking sites that deal with participation and exchange of ideas and experiences between the marketers and the public in the virtual marketing .Through which to communicate and interact without time or place barriers.

Combining different individuals, whether they are browsing customers, experts , managers or marketing professionals seeking to display their various programs and activities and marketing programs based on such social networks instead of websites.