نحو تدقيق تسويقي فعال في المؤسسة الاقتصادية

الملخص EN

Known audit radical changes since the first practice for him at the very day, These changes have contributed significantly to the development of this profession, Give a quantum leap and formal substantially in all its aspects, And takes several audit concepts and meanings depending on the role played within the institution, This colorful subdivisions and types, Each division is seen from a certain angle, And is checking catalog of the most important subdivisions, On the grounds that lead to disclosure of weaknesses and imbalances in the marketing activity of the institution and work to correct them to achieve the greatest degree of efficiency and effectiveness t is a comprehensive test, Independently and periodically to the environment, strategies and marketing activities in order to detect areas that pose problems and propose corrective actions to improve performance of marketing, This involves auditing catalog on five key elements are in the business environment of public and private, As well as the marketing strategy is in place, As well as to the status of the marketing department in the organizational structure, marketing productivity audit, marketing audit functions, , The application of the marketing audit in the organization has become necessary and urgent need, it would provide a framework to rationalize the management of marketing in decision-making and to correct deviations as well as exploit the opportunities and resources available.