أثر محتوى الإعلان في الموقع الإلكتروني لمؤسسة اتصالات الجزائر على اتجاهات المستهلكين النهائيين نحو خدمة ADSL : دراسة استطلاعية

الملخص EN

This work aims to study the impact of electronic advertising in the Algeria Telecom website on the attitude of active end consumers towards its ADSL service.

To achieve the objective of this study, we designed an on-line questionnaire directed to the Algeria Telecom ADSL service subscribers where we collected 36 valid data.

The analysis of these data showed that there is an impact of the e-advertising on the consumer attitude according to the three attitude components: the affective, the behavioral and the cognitive component.