المسؤولية الاجتماعية للشركات و دورها في حماية المستهلك الشعارات الرنانة و الحقوق المهضومة

الملخص EN

Corporate social responsibility (CSR) refers to strategies corporations or firms conduct their business in a way that is ethical, society friendly and beneficial to community in terms of development.

This article analyses the meaning of CSR based on some theories available in literature.

CSR is evolving in its meaning and practice.

The article then discusses the role of CSR in community development because the very logic of CSR is towards seeing its impact in community socially , environmentally and economically.

But consumers, too, are increasingly showing "Consumer Social Responsibility" for their consumer behaviour and for the conditions under which goods and services are produced and provided.

Consumers are much better informed than they used to be and are increasingly taking up the challenge of acting as economic citizens and going beyond pure consumption.

Finally ,conclusions and implications for future research are discussed.