استخدام أقسام العلاقات العامة لموقع الفيسبوك في إدارة سمعة الشركات التجارية : الشركة العالمية للبطاقة الذكية-كي كارد

الملخص EN

Reputation has become an urgent and important necessity in the business of companies and apriority of public relations activity and objectives, it includes a set of transactions based on respect and credibility between the company and those who deal with it through its services to the public with its ethical commitment to its environment.

The company's reputation is determined by its achievement of material and human gains and creates a creative activity in the exercise of its work in light of the technical development of social network sites and its importance to the activities of public relations departments and its functions in enhancing the company's reputation and prestige among its public.

Those departments including the department of public relations in the company of international smartcard depended on the importance of a reputable company being one of pillars of the important and basic in excellence on its competitors.

Reputation is one of the main goals for the company and continued existence during the crisis.

it attracts a unique competencies and personalities in its functions as well as achieving good reputation and attracting a wide range of investors and the public who prefer their services to development and sustainability for the benefit of all parties .

the aim of the research is to build a good reputation for the company with its audience through the use of public relations sections of social networking sites (Facebook as sample) and to see the public's opinion regarding the level of services provided to them and to diagnose cases of public interest in the company or not .

the research used the survey method to achieve its objectives by distribute two forms to the employees in public relations departments and activities in a comprehensive manner , because the research community is somewhat small , another form distributed to a sample of the holders of the company card to receive their financial benefits through the services.