دور التخطيط الاستراتيجي في إدارة الأزمات : دراسة استطلاعية في الشركة العامة لصناعة الأدوية و المستلزمات الطبية في سامراء-العراق

الملخص EN

organizations as a result of the developments that result from the environment in which they work, which in turn puts these organizations in the face of crises that need solutions to get out of them with the least losses, which requires understanding the role of strategic planning to achieve success and excellence and thus the ability to cope with crises And prevention.

The questionnaire was distributed to (128) employees of the state company for drug industry & medical appliances/ samara, of which (110) samples were returned for analysis, and the questionnaire was prepared for the analysis.

Two main hypotheses of research included a relationship of correlation and a significant effect between strategic planning and crisis management, and the research concluded that there is a correlation and a significant effect between them.