دور نظام المعلومات التسويقي في تحسين الأداء التسويقي

الملخص EN

This study aims to treat the subject of the role of the marketing information system to improve the marketing performance, where the system of marketing information is considered one of the neces-sary basic tools, and used by the management in order to keep up with the changes that occur and adapt with the enterprise environ-ment, thus work on to improve the marketing performance of the firm, which is the key to continuity and the existence in the market, and that happens through providing the necessary information, and ensuring the flow properly and continuously, in order to be used by enterprise Manager when necessary