دور الترويج عبر الموقع الإلكتروني في تعزيز وعي الزبون الجزائري للمنتوج المحلي : الإشارة للعلامة التجارية "مؤسسة حمود بوعلام"

الملخص EN

This study aims to test the role of the causal factors in promoting the Algerian customer awareness of local product and trademark through the website, which includes website design, the level of personal interest through the website, and the fulfilment and the actual performance of the organization in real life.

The study, through three hypotheses focused on the determination of the direct role of each of the three independent variables.

The study includes customers visiting Hamoud Boualem soft drinks -Algeria- company website.

The study relied on a statistical analysis of the data through Spss.21 software based on the questionnaires feedback, which are good for statistical analysis, and their number is 170