أثر التسويق الداخلي على الرضا الوظيفي : دراسة تطبيقية على مستوى الصندوق الوطني للتقاعد (وكالة بشار)‎

الملخص EN

The purpose of this research is to examine the impact of the implementation of internal marketing in the job satisfaction of personnel in the National Pension fund Bechar.

It also aims to identify and measure the impact of the components of internal marketing: recruitment, development, Motivation, internal communications, and empowerment, in the relationship between internal marketing and job satisfaction.

a questionnaire was designed to identify the primary data collection with regard to the variables mentioned above.

A questionnaire was distributed to a sample of 35 personnel.

The research's findings showed that internal had a positive effect on job satisfacti