أهمية بطاقة الأداء المتوازن في كفاءة أداء القرارات الاستراتيجية في قطاع الاتصالات الأردن

الملخص EN

This study aimed to examine the impact of using (BSC) Balanced Score Card System (Financial ,Customers ,Internal process ,Learning and growth on the efficiency of performance of the strategic decisions, through the axis’s of (time, quality, cost ,and achieving goals) in the telecommunication sector in Jordan.

The study was conducted on the (3) mobile telecommunication companies operating in Jordan (Zain ,Umniah, Orange) using the descriptive analytical method .

The study covered acommunity of (560) supervision management in the three companies, suitable random stratified sample of (230) employees from the study community were surveyed by a special questionnaire designed by the researcher for this purpose and analysed using the (SPSS) program.

The researchers suggest anumber of recommendation, to enhance the level of practicing of (BSC) in the telecommunications companies in Jordan as one of the effective choices to increase the efficiency of the performance of strategic decision, to generalize this idea of using (BSC) on the rest of private sector beside public sector in the light of the positive effects shown by the results of the study .