مدى تطبيق المصارف الإسلامية لمفهوم التسويق المصرفي الإسلامي من وجهة نظر العملاء : حالة دراسة الأردن

الملخص EN

This study aims at knowing the extent of how Jordanian Islamic banks applied the concept of Islamic marketing concept from customers view point, and marketing Islamic methodology through Islamic marketing mix to explain its effect on Islamic banks customer behavior.

The study found that marketing is applied from an Islamic perspective service significantly in Jordanian banks.

There are also differences in views of Islamic banking customers related the application of Jordanian Islamic banks according to qualification, sex, and number of years.