أهمية العوامل المؤثرة في القرارات الشرائية للمستهلك النهائي للسلع الاستهلاكية المعمرة : دراسة ميدانية على سوق السيارات السياحية في الجزائر

الملخص EN

The objective of this study is to determine the relative importance of the factors influencing the purchasing decision of the Algerian consumer of durable consumer goods.

This is through a field study in the market of tourist cars which are considered as a durable consumer goods.

Based on the design of a questionnaire containing four (04) parts related to the study axes, 1067 electronic List were distributed to users of tourist cars in Algeria and 893 valid lists of statistical analysis were retrieved with a response rate of 89.30%.

The statistical analysis of the data using SPSS-V23 has reached a series of results,the most important of which is a significant difference in the relative importance of the effects of the factors studied on the decision to buy the consumer of Algeria for durable consumer goods.

Based on this test, a statistical model was prepared to rank the factors influencing the purchasing decision of the Algerian consumer of durable consumer goods