تأثير الأنماط القيادية على الولاء الوظيفي : دراسة تطبيقية على شركة الاتصالات السعودية بمنطقة عسير

الملخص EN

The study aimed to identify the effect of leadership styles in STC on job loyalty, and to identify the prevailing leadership patterns (participant, guideline, support style, performance-oriented style) in STC from the point of view of respondents, company.

the study adopted descriptive analytical research methodology, and the researchers built and developed a questionnaire to achieve the objectives of the study.

the sample included (91) employees to represent the employees in the Saudi telecom company in Asir region.

the study found a series of results, the most prominent of which is that all leadership patterns according to the path-goal theory, which include (participant, guideline, support style, achievement-oriented style) are applied in STC in Asir region.

Saudi Arabia has a consistently low loyalty, while the company has a strong emotional and normative loyalty to the company, and the supportive pattern as one of the four leadership styles affects the job loyalty of STC employees in Asir region statistically.

the most influential on emotional loyalty compared to the rest of the four patterns (participant, guideline, achievement-oriented style).

the study recommended strengthening the support style as long as it is the most influential in the loyalty of the employees of the communications company in Asir region, and the interest in providing the necessary material and moral incentives to raise the loyalty of the saudi telecom company in Asir region, and enhance the participation of employees in saudi telecom company in training courses held by the company.

enhancing their participation in decision making by the company's management.