التحليل الاستراتيجي كمدخل لزيادة الحصة السوقية في الشركات السياحية و الفنادق المصرية

الملخص EN

The research evaluates the dimensions of strategic analysis at Egyptian travel agents (category A) and hotels (5star), besides measuring its effect on enhancing the market share: A questionnaire was distributed to a random sample of administrative employees at the travel agents and hotels - The collected data were statistically processed.

The results showed that despite the willingness of these organizations to use up-to-date technology, they lack financial resources necessary to widen their activities.

Also, it is revealed that the concept (meaning) of strategic analysis was less tangible at the travel agents compared to hotels.

Relevant recommendations are given.