تأثير الجماعات المرجعية في قرار شراء ثلاجة : دراسة عينة من المستهلكين بمدينة الجلفة

الملخص EN

The purpose of this research is to investigate the impact of referential collectivities on making buying decision of a durable consumer good (refrigerator).

for this reason, a survey containing a set of questions has been established and distributed on a sample of 100 consumers from el-Djalfa province.

the research concluded that the impact of referential collectivities on making buying decision is different between the components of the studied sample.

concerning this impact, families have occupied the first place in Algeria.

also, concerning the impact of individual data, the research shows that the impact of referential collectivities on making buying decision of a refrigerator has not a significance difference in terms of scholar level.

moreover, the research proves that there is not a significance relationship between the refrigerators buying decision of referential collectivities and the variables of income and wife’s job.