النشرة السياحية و تأثيرها علي قرار العملاء لشراء المنتج السياحي

الملخص EN

The tourist brochure represents the main marketing tool which is used in selling the tourist vacations.

The tour operators, especially in German, UK, and France issue more than million tourist brochures distributed through the travel agents and the other outlets channels belonging to these companies.

These brochures are sent to the previous clients as well as the targeted ones who are defined according to the tourist market study.

This research aims to throw light on the importance of the touristbrochure as an effective and significant tool on tourists to realize their desires and needs.

Also it increases the sales opportunities.

However the negative aspects of the tourist brochures should be indicated in order to be eliminated.

A questionnaire aiming to clarify the actual status has been directed to a sample of three hundred tourists.

It contains ten questions, discussing the importance of the tourist brochure as a marketing tool used by the travel agents to present their programs, also its effects on the client decision of purchasing the tourist product.

Recommendation 1- Provide the tourist brochures in a good style and suitable form, and putting it in the perfect design increases good sales and attains the potential customers.

2- To put suitable mechanism in order to create an effective brochure to conduct marketing.