أثر استخدام التجارة الإلكترونية على تخفيض إجمالي التكاليف التسويقية في قطاع الاتصالات

الملخص EN

After the dramatic developments in the areas of trade and market jam with multiple and diverse companies and products as well as the strong competition among these companies to achieve profit, e-commerce emerged as one of the means of modern commerce that contributed significantly to change the future of business and facilitating the process of buying and selling online more efficiently leading to strengthen the competitive position of companies through its role in marketing electronic products, facilitating the process of obtaining products and services by customers on specific time and reducing the cost of marketing at the least possible limit.

The multiple marketing costs are an important part of the total cost of the final product.

Most companies achieve their goals not only by production but also by marketing their products properly.

So, the interest in marketing costs of and following all roads to contribute to help the management in the process of planning and drawing up sales policies to make it easier to control costs and assist the department of making in talking the proper decisions related to the marketing activity which heavily affect the level of company’s sales and earnings.