A digital social networking as a tool to enhance student’s performance : case study media college

الملخص EN

At this time, most of the Arab countries were used these modern technologies just for the protest or indignation of the present services that provided from government or companies.

In the developed countries were dominated on the empirical studies on the social networking tools in educational institutions.

Regrettably, most of these studies were conducted in developed countries.

In the same context, in the Middle East as a developing countries are deemed as the first place that harnesses the social networking tools in the political events through Arab Spring.

Consequently, the current empirical study focused to determine the influence of the use social media among undergraduate student, in particular the Dhi-Qar University.

The current study seeks in concentrating on the aspects of potentiality of the social media and its role in educational institutions specifically on the utilization of collaborative learning as well as the enhancement of the students’ performance as a whole in terms of academics.

The study selected the students randomly from the Mass Media in ThiQar University.

With regard to data analysis, second statistical generation (SEM-PLS) technique and the first statistical generation (SPSS v.23) were used as the instruments for analysis purpose.The results indicated that, there was a strong positive relationship between the engagement and collaborative learning and collaborative leaning with student academic performance.