آلية تسويق المنتجات عبر الأنترنت في بيئة الأعمال الإلكترونية من منظور إسلامي

الملخص EN

The prevalence and business vogue E has created a new global economy in the internet Dot Com Economy, which has led to the emergence of new methods of buying and selling.

They grow up with a new generation of consumers carrying habits of shopping and buying that contradict the and our Islamic environment and religious norms.in this vein, in light of the internet economy, the business organizations, especially Islamic ones.

They are facing challenges and significant administrative difficulties, especially in the field of attracting customers and attract and convince them of their products and their legitimacy of the Islamic controls in the marketing, promotion and sales.

Besides, they work under an environment of constant change and intense competition, whether at the local, regional or global level.

Therefore, these direct sales, marketing and procurement activities via the internet are operations carried out in a different way from what is happening in the fields of traditional business.

Then, the planning processes marketing of these activities organized and directed functions should be in harmony and in a manner that appropriates with the new reality of electronic commerce.