الجوانب الاقتصادية للعلامات التجارية

الملخص EN

Nowadays, brands are the main distinctive signs and a legal means to protect intellectual property and allow companies to convey a good image of themselves and build their reputation.

Their economic importance is manifested in price / quality competition.

Trademarks are also the principal form of intellectual property that resorts to the protection of inventions resulting from research and development.

This article discusses how to choose a strong trademark, its role, its economic function in reducing consumer research costs; its relationship to investment in innovation and to competition, as well as the reasons for increasing the demand for trademark protection both by the ad hoc mechanism and by the evaluation and recognition of their markets.