تأثير جوائز المسابقات على القرار الشرائي للمستهلك الجزائري : دراسة حالة أوريدو

الملخص EN

This study aims to examine the effect of competition prizes provided by Ooredoo corporate on Algerian consumer purchasing decision according to Bahram .To achieve this objective , the researchers had collected data from 426 Algerian respondents by means of a questionnaire using a convenient sample .

Statistical techniques such as ANOVA test, correlation regressions, correlation coefficient and coefficient determination through SPSS.

The present study found that there are no differences of statistical significance between the competition prizes provided by Ooredoo corporate and Algerian consumer purchasing decision due to his gender, age, and income.

Also, there are statistically significant differences between the competition prizes provided by Ooredoo corporate and the Algerian consumer purchasing decisiondue to his educational level.

While, there is a significant relationships between the competition prizes provided by Ooredoo corporate and Algerian consumer purchasing decision.