مساهمة المزيج التسويقي العكسي في ترشيد إستهلاك الطاقة : دراسة عينة من موظفي شركة توزيع الكهرباء و الغاز للوسط-مديرية غرداية

الملخص EN

The aim of this study was to know the extent to which members of the research sample realized the role and importance ofdemarketing mix in rationalizing the consumption of electric energy, the degree of study and research of demarketing strategies and the impact on the rationalization of electricity consumption.

40 questionnaires were retrieved, using the spss and exel data analysis program, the study found that members of the research and study sample are aware of the role and importance of reverse demarketing in rationalizing electricity consumption and the organization's practice of de marketing mix strategies except for the distribution strategy,.

the study recommended increasing and diversifying awareness methods to rationalize the consumption of electric energy, paying attention to the role of awareness campaigns and maximizing the role of civil society associations and organizations in educating consumers as well as providing incentives to committed customers.