استراتيجيات المؤسسات الافتراضية : دراسة حالة مؤسسة الأمازون

الملخص EN

The revolution of information and communication technology and the Internet, one of the most prominent revolutions to change the economic conditions surrounding economic institutions, is no longer the old methods and forms of institutions are able to exploit the opportunities of this revolution, adaptation and adaptation to the new data, so emerged the concept of virtual institution that is in line with the requirements of this stage.

For this purpose, this study comes to clarify the concept of the virtual institution and the most important strategies adopted by it, with reference to Amazon, the retail giant on the Internet, and the most important marketing strategies to take the lead in the field of retailing on the network.